Privacy Policy

1. Introduction

Bexenford ("we", "us", or "our") provides AI-driven data analysis and decision-support tools intended to help users monitor information across multiple sources from a single dashboard. This Policy applies to all information collected through our website, applications, and related services (collectively, the "Service").

By accessing or using the Service, you acknowledge that you have read and understood this Policy. If you do not agree with the terms described here, you should not use the Service.

2. Information We Collect

We may collect the following categories of information, depending on how you interact with the Service:

Information you provide directly: name, email address, company or organisation details, and any other information you submit through contact forms, account registration, or correspondence with us.

Information collected automatically: technical data such as IP address, browser type, device identifiers, pages visited, timestamps, and general usage patterns, typically gathered through cookies and similar technologies.

Information from third parties: where applicable, data received from service providers, analytics partners, or publicly available sources that help us operate and improve the Service.

3. How We Use Information

We use the information we collect for purposes that may include:

Providing, maintaining, and improving the Service; responding to inquiries and support requests; communicating updates, security notices, or administrative messages; monitoring usage patterns to detect and prevent misuse or fraud; and complying with applicable legal obligations.

We do not use personal data for purposes incompatible with those described in this Policy without providing appropriate notice.

4. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to recognise returning visitors, remember preferences, and analyse traffic. You can control cookie behaviour through your browser settings, including blocking or deleting cookies, though doing so may affect certain features of the Service.

5. Legal Basis for Processing

Where required by applicable law, we rely on one or more of the following legal bases to process personal data: your consent, the necessity of processing to perform a contract with you, compliance with a legal obligation, or our legitimate interests in operating and improving the Service, provided those interests are not overridden by your rights.

6. Sharing of Information

We do not sell personal information. We may share information with:

Service providers who perform functions on our behalf, such as hosting, analytics, or communication tools, under appropriate confidentiality and data-protection obligations.

Legal and regulatory authorities where disclosure is required to comply with applicable law, respond to lawful requests, or protect our rights, property, or safety, or that of our users.

Business transfers, such as a merger, acquisition, or sale of assets, in which case information may be transferred as part of that transaction, subject to continued protection under this Policy or a successor policy.

7. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods may vary depending on the type of information and the context in which it was collected.

8. Data Security

We implement reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, or alteration. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. International Data Transfers

If you access the Service from outside the country where our servers or service providers are located, your information may be transferred to, stored, and processed in a different jurisdiction. Where such transfers occur, we aim to ensure appropriate safeguards are in place consistent with applicable law.

10. Your Rights

Depending on your jurisdiction, you may have rights regarding your personal information, which can include the right to access, correct, delete, or restrict processing of your data, the right to object to certain processing activities, and the right to data portability. You may also have the right to withdraw consent where processing is based on consent.

To exercise any of these rights, please contact us using the details provided on our Contact page. We will respond to verified requests within a reasonable timeframe and in accordance with applicable law.

11. Children's Privacy

The Service is not directed to children, and we do not knowingly collect personal information from individuals under the age required by applicable law to consent to data processing. If we become aware that we have inadvertently collected such information, we will take reasonable steps to delete it.

12. Third-Party Links

The Service may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of such third parties, and we encourage you to review their privacy policies before providing any information.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the revised Policy on this page with an updated revision reference. Continued use of the Service after changes become effective constitutes acceptance of the revised Policy.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out through the contact channels listed on our Contact page. We will do our best to address your inquiry promptly.